Signature Events

Las Vegas Events exists to secure events for the destination and then ensure their success. No destination in the world has the tools Las Vegas has to enhance the fan experience. Through "Signature Events," LVE connects hotels and the city with producers and their sponsors and are melded into a marketing partnership that transforms an event into a menu more like a festival. The Las Vegas resort properties are seasoned event producers capable of customizing events that further enhance the fan experience and provide more value to your sponsors.

Cowboy Christmas

The only official gift show of the Wrangler National Finals Rodeo, Cowboy Christmas has been a Las Vegas tradition since 1986. Running concurrently with the Wrangler NFR, Cowboy Christmas features more than 500,000 square feet of show floor and more than 350 exhibitors from across the United States.


Junior World Finals

The Junior World Finals presented by YETI runs concurrently with the Wrangler NFR and features the best young talent in nine events over ten days of competition. More than 800 youth contestants will vie for a championship buckle and hopefully take home the all-around trailer presented by Rodeo Rigs.

Wrangler National Finals Rodeo

The Wrangler National Finals Rodeo is the season-ending championship event for the Professional Rodeo Cowboys Association and is widely acknowledged to be the richest and most prestigious rodeo in the world. The event showcases the top livestock and 15 contestants in seven events, all vying for a share of the $10 million purse and coveted PRCA Gold Buckle.


World Series of Team Roping

The World Series of Team Roping produces the largest team-roping event in the world and acts as the Finals for the organization that puts on more than 140 qualification events nationally and internationally. The event runs during the Wrangler NFR and consists of eight days of team roping competition with a total payout of $13 million dollars.

Las Vegas Bowl

The Las Vegas Bowl is an annual NCAA Division post-season college football bowl game with an SEC representative playing in even-numbered years and the Big Ten in odd-numbered years against a top team from the Pac-12. The bowl is owned and operated by ESPN Events and played at the 65,000-seat Allegiant Stadium.


America's Party

The New Year's Eve festivities include both the themed fireworks extravaganza on the Las Vegas Strip and the live concerts and fireworks under the canopy at Fremont Street Experience. As a culmination to a full year of planning, Fireworks by Grucci will coordinate a pyrotechnic display from the seven locations along the Las Vegas Strip.

Rock 'n' Roll Las Vegas Half Marathon

The Rock 'n' Roll Las Vegas Half Marathon is held on the Las Vegas Strip and the world's largest nighttime running event. Runners and spectators enjoy a weekend of festivities leading up to the race and can register for the half marathon or 10K, as well as the 5K. All courses are lined with musical entertainment experiences as well as headliner concerts after the Saturday 5K and before the Sunday events.