Signature Events

Las Vegas Events exists to secure events for the destination and then ensure their success. No destination in the world has the tools Las Vegas has to enhance the fan experience. Through "Signature Events," LVE connects hotels and the city with producers and their sponsors and are melded into a marketing partnership that transforms an event into a menu more like a festival. The Las Vegas resort properties are seasoned event producers capable of customizing events that further enhance the fan experience and provide more value to your sponsors.

USBC Open Championship

The United States Bowling Congress (USBC) Open Championships is the world's largest annual participatory sporting event, attracting between 7,500 and 14,000 five-player teams (38,000-70,000 participants). Bowlers compete for an estimated prize fund between $4.5 - $7.5 million. Bowlers come from all 50 states and numerous foreign countries.


Cowboy Channel Cowboy Christmas

The only official gift show of the Wrangler National Finals Rodeo, Cowboy Christmas has been a Las Vegas tradition since 1986. Running concurrently with the Wrangler NFR, Cowboy Christmas features more than 700,000 square feet of show floor and more than 400 exhibitors from across the United States.

Wrangler National Finals Rodeo

The Wrangler National Finals Rodeo is the season-ending championship event for the Professional Rodeo Cowboys Association and is widely acknowledged to be the richest and most prestigious rodeo in the world. The event showcases the top livestock and 15 contestants in seven events, all vying for a share of the $11.5 million purse and coveted PRCA Gold Buckle.


YETI Junior World Finals

The Junior World Finals presented by YETI runs concurrently with the Wrangler NFR and features the best young talent in nine events over ten days of competition. More than 800 youth contestants will vie for a championship buckle and hopefully take home the all-around trailer presented by Rodeo Rigs.

World Series of Team Roping

The World Series of Team Roping produces the largest team-roping event in the world and acts as the Finals for the organization that puts on more than 140 qualification events nationally and internationally. The event runs during the Wrangler NFR and consists of eight days of team roping competition with a total payout of $18 million dollars.


America's Party

The New Year's Eve festivities include both the themed fireworks extravaganza on the Las Vegas Strip and the live concerts and fireworks under the canopy at Fremont Street Experience. As a culmination to a full year of planning, Fireworks by Grucci will coordinate an eight-minute pyrotechnic display. The Rio will host the command center where the fireworks will be launched at midnight on January 1st from nine hotel-casinos along the Las Vegas Strip. Launch locations include MGM Grand, ARIA, Planet Hollywood, Caesars Palace, Treasure Island, Venetian, STRAT & SkyPod, Resorts World, and Fontainebleau.