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Home > Resources > The Merge - February #2

The Merge - February #2

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VP of Business Development
Rob Cornelius shares
USA Sevens’ 10-year recipe for being a Signature Event in Las Vegas and it's international flavor

VEGAS BUZZ
Ultimate Vegas Sports Weekend Kicks Off With Downtown Las Vegas Fan Fest
Before kicking off their individual races, competitions, matches and games, the Downtown Las Vegas Events Center will transform into a sports fan’s dream zone with interactive experiences, athlete appearances, prize giveaways and more from all of the featured sports as well as the Las Vegas Lights FC, Aces, Aviators, UNLV, Boyd Gaming, Southern Nevada Sports Hall of Fame and more!...Read More
UFC 235 fight card: Three undercard bouts to keep a close eye on in Las Vegas
UFC 235 on Saturday night in Las Vegas is one of the most anticipated events of the young year -- and for good reason. Two championship fights take center stage as Jon Jones defends his light heavyweight championship against Anthony Smith and Tyron Woodley puts his welterweight title on the line against Kamaru Usman....Read More
Bull Riding returns to Las Vegas during annual Tuff Hedeman tour
Featuring Hedeman’s signature style event, 24 of the world’s best bull riders will compete in the invitation only, three-round competition with a sudden death format. The two-hour show will feature a star-studded lineup of world-class bulls, including bull icon Hellfire, pitted against champions and the hottest bull riders on the tours today....Read More
NASCAR Weekend in Las Vegas to bring fun for all ages
Sports fans can kick off the weekend Feb. 28 at the Ultimate Vegas Sports Weekend FanFest, where hometown drivers Noah Gragson and Brendan Gaughan will make an appearance. NASCAR Weekend officially starts March 1 with the Strat Qualifying and the Strat 200 NASCAR Gander Outdoors Truck Series race. The weekend concludes with the Pennzoil 400 on March 3.....Read More
BEHIND-THE-SCENES GLIMPSE AT THE MANY FACETS OF VEGAS GOLDEN KNIGHTS GAME DAY
There’s no set time for when preparation begins at T-Mobile Arena on a Vegas Golden Knights’ game day. In truth, it starts the moment the venue’s preceding event ends. A crew of 40 conversion-operation specialists immediately descended upon the arena. Among their duties were resetting hundreds of seats not included in a concert footprint, removing the floor covering the ice....Read More
2019 HSBC USA SEVENS PREVIEW
This year marks the tenth time the USA Sevens has competed in the world-famous city of Las Vegas, Nevada. That milestone is most certainly notable, but far from the most important heading into this year’s tournament. For the first time ever, team USA enters the tournament as the defending champion, having assembled an improbable cup victory despite myriad injuries along the way.....Read More
Super Bowl could be Las Vegas’ first billion-dollar impact event
Jonas Peterson, president and CEO of the Las Vegas Global Economic Alliance, told a crowd of more than 150 that the explosion in popularity of sports in Southern Nevada and the new infrastructure that has been produced for sports assures that the city would enjoy an economic bonanza if the new Las Vegas stadium is awarded a future Super Bowl....Read More
The Strip's Eiffel Tower gets new light show
The Eiffel Tower replica on the Las Vegas strip is getting a major upgrade to kick off celebrations for the 20th anniversary of the Paris Hotel and Casino. Casino executives flipped the switch on a $1.7 million light show at a star-studded event Wednesday night. The free nightly show includes nearly 6,000 synchronized and choreographed colored LED lights and will run everyday from sunset through midnight every 30 minutes....Read More
‘Metamorphosis’: Janet Jackson Announces Las Vegas Residency At Park MGM
Grammy-winning and multi-platinum-selling artist Janet Jackson will take over the Las Vegas Strip for 15 nights with a show dubbed Metamorphosis, beginning Friday, May 17, at the Park Theater at Park MGM resort. The centerpiece of this all new thought-provoking show, will be Janet herself, captivating you through your senses with electrifying visuals, explosive dance numbers, chart-topping hits and fan favorite deep cuts....Read More
Mark Stone gets hero's welcome in Vegas airport
Check this out, as newest Golden Knights saviour Mark Stone leaves Ottawa airport somewhat quietly and gets a very Vegas welcome at LAS airport, with drums and cheerleaders.
INDUSTRY BUZZ
Tips To Capture and Present User-Generated Content
Brands are finding all sorts of innovative ways to integrate user-generated content into their marketing strategies. UGC not only saves marketing costs, but it’s authentic, coming from fans of the brand. The trick is figuring out how to capture and present that content in the most effective way for marketing purposes. Forbes offers tips from 13 experts on its Agency Council....Read More
Lower Super Bowl Food Pricing To Stay? NFL to consider expanding model after Atlanta success, Pro Bowl test
The NFL could potentially expand fan-friendly concessions pricing for Super Bowls after seeing a record total of transactions for the 2019 game, according to league officials. AMB Sports reported 110,184 food and beverage transactions for the game, a single-event record for NCR, the stadium’s point-of-sale supplier....Read More
LAFC – Colin Kelly – Block by Block – How to build a fan base from scratch
Sean Callanan chats with Colin Kelly from the Los Angeles Football Club about digital and building a fan base that now fills the Banc of California Stadium. On this podcast you'll learn about the challenges of building a fan base, how they leverage social ad platforms and how they integrate fan opinion and stories into their digital efforts....Read More
UPCOMING EVENTS
NASCAR Weekend
March 1-3
Las Vegas Motor Speedway
NASCAR RaceJam
March 2
Fremont Street Experience
USA Sevens Rugby
March 1-3
Sam Boyd Stadium
West Coast Conference
March 7-12,
Orleans Arena
USBC Open Championships
March 9 - July 8
South Point Bowling Plaza
Mountain West Basketball Championships
March 10 - 16
Thomas & Mack Center
Pac-12 Men's Basketball Tournament
March 13 - 16
T-Mobile Arena
St. Patrick's Day Weekend
March 14 - 17
Fremont Street Experience
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