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Sponsorship Request for New Events

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Thank you for your interest in partnering with Las Vegas Events! Please take the time to review the information on this page and if you feel your event fits our criteria, fill out an application for sponsorship. A few notes for consideration:
  • It is recommended that applications for sponsorship assistance be received at least 8 to 12 months prior to the scheduled date of the event. Generally, applications will go through a review process and are evaluated within six to eight weeks from the date which they are received.
  • The application must be completed in full. Failure to provide the requested information in detail will impede the evaluation process.
  • Only events that take place in Las Vegas, Laughlin, Primm, Mesquite or Jean, Nevada will be considered.
In Section II below, you will find the event application; please fill out completely with as much information as possible. If you have any questions regarding Las Vegas Events sponsorship or the application process, please contact us at (702) 260-8605 or via e-mail at info@lasvegasevents.com.
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Section I: Event Criteria

All event applications will be evaluated based on the following criteria:
  • Events that take place at a neutral site or at multiple hotel properties.
  • Established events with a strong brand following.
  • Events with a series sponsorship component that culminates or holds its championship in Las Vegas.
  • Events that generate 20,000 incremental room nights.
  • Events that occur during off-peak weekends and mid-week periods.
  • Events that have strong growth potential (visitors and hotel partners)
Additional criteria include:
  • Media component must drive a minimum of 3-to-1 media value ROI ratio.
  • 75% of out-of-town event attendees must meet destination target demo: adults 25-54 with a $50,000+ HHI.
  • Event promoter must submit an out-of-market marketing, promotional and public relations plan with the proposal for holding the event in Las Vegas.
  • Event must drive incremental visitors/event attendees: minimum of 50% of attendees need to generate room nights.
  • Event promoter must submit a comprehensive recap of value of sponsorship and result of executed plans and post-event research.
  • Existing sponsors or partners must align with Las Vegas brand.
  • Event media component must consist of 50% of inventory for destination message.
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Section II:

Event Application

Fill out the below form with as much information as possible. If you need to email additional documents, please send to info@lasvegasevents.com and make sure to include the name of your event in the subject line.

*Please note: after completing your application and hitting "Submit" below, you will be redirected to a confirmation page and also receive a confirmation email to the email address you provided. If you do not receive a both a confirmation page and a follow up email, your application was not submitted accurately.

Event Overview

Name of Event:
Event start date
Event end date
Are the dates flexible?

Have you checked the date for competing events, religious or national holidays?

Please include a description of the event.
Please include a schedule of events.
Use the space provided or attach a document below.
Schedule of Events
 
What spin-off events will take place? Either produced by you or from participating hotel properties.
Proposed Venue(s):
Have the venues been secured? If not, please explain your intent.
Is this a ticketed event? If yes, what are your ticket prices?

History of Event

How many years has the event been conducted?
Location/venue of last three events:
Attendance figures of last three events:

Event Marketing

Please provide an overview of your marketing plan.
Use the space provided or attach a document below.
Marketing Plan
 
What specific efforts do you plan to use to draw out-of-town visitors?
What are your target markets?
*Please note: after completing your application and hitting "Submit" below, you will be redirected to a confirmation page and also receive a confirmation email to the email address you provided. If you do not receive a both a confirmation page and a follow up email, your application was not submitted accurately.

Estimated Event Attendance

Spectator Attendance

Local Spectators:
Out-of-Town Spectators:
International Spectators:
Total Spectator Attendance:
Est. length of stay per spectator:

Participant Attendance

Local Participants:
Out-of-Town Participants:
Total Participants:
Est. length of stay per participant:

Staff Attendance

Local Staff:
Out-of-Town Staff:
International Staff:
Total Staff:
Est. length of stay per staff:

Sponsorship Request

Financial amount requested:
Please describe in detail how sponsorship money from LVE will be used.
(i.e., advertising, prize money, rentals, etc.)
What benefits will LVE receive from the sponsorship?
Will the event be conducted without LVE sponsoring the event?
Have you requested support from other organizations in Clark County ? If so, which agencies?
Please list all sponsors your organization has been involved with during the past three years.

Budget

Attach comprehensive proposed budget for the event including revenue and expenses.
 

Sponsors & Partners

Have you blocked rooms at any properties? If so, where?
Who are your hotel partners/host hotels?
Are these confirmed or are you in talks?
Do you have any additional sponsors?
Local and/or national
Will you have any media partners?
If televised, provide network, date & time.

Contact Information

First Name
Last Name
Email Address
Telephone:

Organization Information

Applicant (Organization, Association or Company)
Address:
City:
State
Zip:
Website:
Please list any additional/supplemental information to support your request for sponsorship:
Additional Documents (as needed)
 
Submit

Section III - Processing Fee

A processing fee of $500 must be included with your Event Application in order for your event to be considered for sponsorship assistance from Las Vegas Events. Checks should be made payable to Las Vegas Events, Inc. and mailed to:
Las Vegas Events, Suite 140
770 East Warm Springs Road
Las Vegas, NV 89119
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Download Application

If you prefer to print and email your application, please download the below application and email the completed form to info@lasvegasevents.com
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Adobe PDF
LVE Application
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