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Post Event Evaluation
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All new event proposals and sponsorship applications will be evaluated on the following criteria:
Events that take place at a neutral
site or at multiple hotel properties.
Established events with a strong
Events with a series
sponsorship component which culminates or holds its championship in Las
Events that generate 30,000 incremental room nights in order to receive funding.
Events that occur during off-peak weekends and mid-week periods.
Events that have strong growth
potential (visitors & hotel partners).
Additional criteria include:
Media component must drive a minimum of 3-to-1 media value ROI ratio.
75% of out-of-town event attendees must meet destination target demo: adults 25-54 with a $85,000+ HHI.
Event promoter must submit an out-of-market marketing, promotional, and public relations plan with the proposal for holding the event in Las Vegas.
Event must drive incremental visitors/event attendees: minimum of 50% of attendees need to generate room nights.
Event promoter must submit a comprehensive recap of value of sponsorship and result of executed plans and post-event research.
Existing sponsors or partners must align with Las Vegas brand.
Event media component must consist of 50% of inventory for destination message.
If you feel your event meets these criteria, please fill out an application for sponsorship by clicking