"Before the NFR moved to Las Vegas, the month of December was one of the city’s slowest times. Since that move, for 10 days every year, the City of Lights has become known as a cowboy town. The National Finals Rodeo brings hundreds of thousands of fans and millions of dollars into Las Vegas and Clark County which creates close ties between the NFR and the local community.
The partnerships forged by the PRCA, Las Vegas Events and the multitude of businesses, hotels and entities in and around the city is an incredibly strong relationship. Las Vegas becomes a focal point of all things western every December, which grows our industry. We look forward to continuing those partnerships and are eager to develop new opportunities. "