A native Des Plaines, Illinois (a northwest suburb of Chicago), Dale Eeles has been involved in the sports/special event industry in Las Vegas since 1993. Eeles began his career at the University of Nevada Las Vegas, holding various positions supporting their multiple special event facilities – Thomas & Mack Center, Sam Boyd Stadium, and Cox Pavilion. Eeles began his ten-year term with UNLV as a college intern and worked his way up to the Director of Corporate Relations. He was ultimately responsible for the sales, day-to-day operations, and continued development of the corporate sponsorship sales program, VIP Suite program, and Club Seat program.
In 2005, Eeles accepted a newly created position at Las Vegas Events as Director of Corporate Marketing. Within this role he was responsible for developing relationships with all Las Vegas hotel properties, local and national sponsors, and broadcast partners in order to communicate the opportunities that were available through LVE’s Signature Events. Additionally, Eeles played a key role in the development of the Signature Event initiative, which focuses on more efficiently connecting event producers and hotel properties to enhance the fan experience, with the end goal of selling more event tickets and increasing room nights to the destination.
In 2012, Eeles was promoted to Vice President of Event Development, where his primary responsibility is to secure and support Signature Events for Las Vegas and outlying areas, including Laughlin and Mesquite. Eeles is focused on working with proven event producers to ensure all supported events align with LVE’s criteria and overall goals for the destination. To further enhance each event experience, he continuously works with all event producers and hotel properties to assist in developing spin-off events that will position Las Vegas as the premier event destination.
Eeles also stays busy in the community as chairman for the Southern Nevada Sports Hall of Fame and board member of the YMCA.
Dale's Insight: "It is such an exciting time to be at Las Vegas Events. Having the opportunity to work in the development, production, and presentation of world-class sports and special event events is an excellent fit for me. It is very gratifying to connect our Signature Events with our local hotel properties, to produce an unforgettable event experience for our event producers and visitors.”